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Design and marketing of new products



A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.


Ketersediaan

HS20170495HS 658.5038 URB dMy LibraryTersedia

Informasi Detil

Judul Seri
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No. Panggil
HS 658.5038 URB d
Penerbit Wiley : Hoboken, NJ.,
Deskripsi Fisik
xx, 618 hlm.; 23 cm.
Bahasa
English
ISBN/ISSN
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Klasifikasi
658.5038
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subyek
Info Detil Spesifik
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Pernyataan Tanggungjawab

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